About Us

Some brands begin with a business plan. This one began with a bedtime conversation.

One night, my daughter asked me, "Mom, is it okay to be different?" I told her it wasn't just okay — it was the whole point. That question stayed with me long after the lights went out.

I'm a single mom raising two kids — a boy and a girl — who are teaching me as much as I'm teaching them. Between school runs and late-night work sessions, I realized something: the world is full of noise telling us who to be, but almost nothing that helps us declare who we already are.

That's why I created it's cool me.

This is a place for personal manifestos. Not the polished, corporate kind. The real kind. The kind you'd tape to your mirror or scribble on the back of a napkin. Statements that start with "I am" and end with a period, not a question mark.

We turn your words into things you can wear, hold, and live with — tees, mugs, posters, and more. Because the most powerful brand you'll ever build is the one called you.

What we believe:

Say it first. Your identity isn't something you discover at the end of the journey. It's something you declare at the beginning.

Mean it fully. If it doesn't make your heart beat a little faster when you read it back to yourself, it's not done yet.

Live it daily. A manifesto on a shelf is just words. We believe personal declarations should travel with you — on what you wear, in what you share, through how you show up every single day.

— Founder, it's cool me